Software & Data
Software and data products are a special focus for VMA. We have helped clients launch new SaaS offerings, design new pricing models, reconfigure product lines and transition from Licensed to SaaS models
Our experience covers enterprise applications, data and analytics platforms, vertical market software, e-commerce and electronic marketplaces, consumer applications and industrial software
Solution: We used rapid-cycle quantitative market research and analysis to validate and optimize a new offer structure. The new structure was simpler, more modular, and offered a clearer expansion path for customers while delivering significant incremental revenue
Solution: We restructured the offer and pricing to address the economic and operational barriers to broader use in large enterprises. We designed a true large enterprise tier with special service levels and rationalized the pricing of the SaaS offer to better reflect its value
Solution: We developed segment-focused offer tiers and restructured pricing to increase incentives for self-service. The revised model led to faster growth and higher margins
Solution: By working closely with both management teams we were able to identify major use cases, model value to the customer for each case and develop a simplified joint pricing structure for the initial integrated solution. We also developed a roadmap for the evolution of the pricing model to track the joint product development plan
